Two people.
One honest press.
We met at a cancer hospital. That is where it started — two people who chose, every day, to show up for others at the hardest moments of their lives. We have rarely spent a day apart since. That is the foundation everything else is built on.
Abby has been a caregiver for 28 years. A nurse by training. A kind soul by nature. She is the heart of this company — the one who knows when something reads too cold, when a prompt sounds like a doctor's intake form instead of a hand extended. Jason spent his career in IT infrastructure, where systems either hold or they don't and the details are never optional. Together, writing as Mason and Abigail Alder, we build books the same way we have built our life: with care, with structure, and a flat refusal to ship something we wouldn't use ourselves.
Our goal is simple. We want to help people get better — at managing a medical condition, at building a habit, at healing from grief, at training for a marathon, at a hobby they love. Whatever the chapter, we want to be the book that helps them write it.
We built this company the way we have built everything else in our life together — late nights, honest conversations, and a stubbornness about quality that neither of us can fully explain.
It started with a question we kept asking about every journal we picked up: why does this feel like it was made for someone else? Too clinical. Too vague. Too pretty to actually write in. We decided to answer that ourselves — one niche at a time, one reader at a time.
Abby's 28 years as a caregiver and nurse are in every wellness and medical title we publish. She knows what it actually feels like to sit across from someone who is scared, or in pain, or just trying to hold it together. That knowledge shapes every prompt we write.
We are a small operation on the west coast of Florida with a big catalog and bigger plans. We work late. We care too much about margins and font sizes and whether the prompt on page 47 actually earns its place. We are glad you found us.
